资产编号 20151030113
软件(系统)名称
Marketing Engineering For Excel  状态【在用
软件截图

英文名称
规格/型号 */* 
生产厂商
国别 中国
所属单位 国际工商管理学院>>物流管理实验教学中心
放置地点 物流管理实验教学中心(10301)
使用日期 电子邮箱
支持实验课程 营销工程
访问入口
网上资源
软件(系统)介绍

Marketing Engineering for Excel provides tools to help address the most common marketing problems Segmentation, Targeting and Positioning (STP); New Product Decision; Sales Forecasting; Advertising and Communication Decisions; Salesforce and Channel Decisions; Pricing; and Sales Promotion Decisions. Users will be able to harness the power of world-class analytics to run quick and simple analyses. all from within Excel.

The software is built as an Excel Add-In to simplify use while increasing flexibility. Data is entered via customizable Excel templates so you know you are entering the right data in the right location. Analysis options allow you to quickly run several different scenarios and built-in data screening will highlight any issues with entered data.

使用指南